đź“ž Cold Call Process
đź“ž

Cold Call Process

Compiled below is our cold call script with a list of qualification questions to ensure the most value for you and prospective clients during your call.

 

Opening:

“Hi [Name], this is [Your Name] from Innovium. I work with local businesses here in Queensland on IT support and cybersecurity. Did I catch you at a bad time?” 


If they’re busy:

“No worries—I’ll be brief. The reason I’m calling is a lot of owners I speak to are frustrated with downtime, rising IT costs, or slow support from their current provider. Does any of that sound familiar?”

If they engage:

“That’s exactly what we focus on fixing. We provide unlimited support, proactive monitoring, and enterprise-grade security—at a fixed monthly cost, so there are no surprises.”

Soft CTA:

“I’m offering a free 30-minute IT check-up. No obligation. We take a quick look at your current setup and provide a short report on risks and improvements. Would you like me to send you a link to book a time?”

If yes:

“Perfect—I’ll email you a booking link. What’s the best email address for you?”

If no / brush-off:

“Totally understand. If you’d like, I can send you a short overview of what we do, and you can keep it on hand for the future. Is that okay?”


Prospect Qualification

The below is the main information you need to capture. The common IT pain points are informative and can help fraim your call. They are also ranked in order or usual importance.

  1. Company

    • Background:
    • Size:
    • Estimated Revenues:

  2. Contact

    • Job Position:
    • Email:
    • Phone:

Common IT Pain Points

  • Frequent downtime and outages disrupting the business
  • Data loss or unreliable backups
  • Security concerns (fear of ransomware, phishing, or breaches)
  • Compliance pressure (industry regulations, audits, insurance requirements)
  • Slow response from current IT provider
  • Hidden or unpredictable costs
  • Outdated hardware or unsupported systems
  • Lack of proactive maintenance—issues only fixed after something breaks
  • Poor communication or lack of accountability from provider
  • Overwhelmed internal staff trying to manage IT alongside their actual jobs
  • No clear IT strategy or forward planning
  • Finger-pointing between multiple vendors (internet, phones, software)